Tissot Watches - Swiss Quality at an Affordable Price!

While many of us assume a good Swiss watch is beyond our budget, Tissot watches provide every fine quality most associate with Swiss watches: a rich tradition and well respected brand, unique Swiss style, proven quality and above all - precise timekeeping. Add to this innovation, modern technology blended with traditional Swiss watchmaking and a very affordable price tag and Tissot watches provide value nearly unmatched in the watch universe.

Tissot, based in Le Locle, Switzerland since it began in 1853, was acquired by the Swatch group in 1985. North American consumers know Swatch for the fun, colorful and inexpensive Swatch watches that were introduced here in the 1980s. What most Americans don't know about Tissot's parent company is that they are the largest manufacturer of watches in the world. Its holdings include some of the most prestigious names in Swiss watch making including Breguet, Omega, Blancpain, Longines and of course Tissot Watches to name a few.

The group's ETA movement company supplies Swiss-made mechanical and quartz movements to many other watch companies. Short of a hand-made Swiss watch that may cost you as much as a car, or even a house, you will not find a finer, or more reliable watch than a watch containing an ETA movement. Each Tissot watch contains a Swiss made ETA movement.

As we have noted, the quality of every Tissot watch begins with its movement. The watch technology found in Tissot watches ranges from the traditional automatic mechanical movements that can be found in Tissot's Le Locle, Heritage, SeaStar or PRS516 collections to the ultra high-tech quartz movements of Tissot's T-Touch watches. Wearers of Tissot watches can be assured of the quality and precision of their watches as well as the excellence of the world-wide service available to them.

Nearly every Tissot Watch is fitted with a sapphire crystal. The crystal refers to the glass that covers the dial. Most watches use mineral glass or even plastic crystals; both are subject to scratching. The very best watches - Tissot watches included - use a synthetic sapphire crystal. These crystals are virtually scratchproof. In terms of hardness, only a diamond is harder, and only a diamond can scratch a sapphire crystal.

Tissot watch cases and bracelets are also crafted from the finest materials including surgical grade 316L stainless steel, 18k gold, and titanium. Tissot watches are also subject to stringent quality control and are manufactured entirely in Switzerland.

While many associate Tissot Watches with the sporting events Tissot sponsors each year including the world championships of hockey, cycling, motorcycling and fencing, Tissot produces perhaps the greatest variety of styles of any watch maker. Tissot certainly has a watch collection to match the taste of almost anyone.

In particular, Tissot ladies' watches enjoy a very strong following among women. Collections such as the Tissot T-Tonneau with its elegant tonneau shape, bangle bracelets and available diamond accents and mother-of-pearl dials are versatile, beautiful and affordable.

Additional popular Tissot watch collections for ladies include the Tissot T-Round collection, the new Tissot Flowers watch collection and the Tissot Oval-T collection.

If it is Tissot Men???s watches you are looking for, you???ll be certain to find the perfect watch somewhere among the Tissot chronographs, Tissot dive watches, Tissot race watches, Tissot automatic watches, or Tissot titanium watches.

Popular Tissot watch collections for men include the Tissot SeaStar watches, a great looking collection of automatic and quartz dive watches, the Tissot T-Touch watches, a marvel of miniature technology which encases an altimeter, barometer, compass, stopwatch, thermometer and alarm into an average size watch with a touch screen. Racing theme Tissot watch collections include the PRS516 and the Tissot T-Race.

Additional resources for anyone wishing to learn more about Tissot can be found at the Tissot Website at http://www.tissot.ch/. Keep in mind that not every model displayed on that site is not available for purchase in the North American market. A great review of the Tissot T-Touch series can at http://www.ozdoba.net/swisswatch/ttouch.html. For more information on the Swatch Group and a complete list of their brands, visit www.swatchgroup.com.